A Message to Jennifer Lu from Kev Nish FM before she lost her battle to Leukemia.

A Message to Jennifer Lu from Kev Nish FM before she lost her battle to Leukemia. Video Clips. Duration : 0.45 Mins.

A Message to Jennifer from Kev Nish FM 5 months after this video was posted, Jennifer lost her battle to Leukemia. I would like to thank Kevnish for being so kind to my beloved cousin and keeping her spirits up when she was still alive. Jennifer would have been so happy and proud of FM's success today. Like a G6! RIP Jennifer Lu -Kyson Lu aka "Reeg"

Keywords: Message, to, Jennifer, Lu, from, Kev, Nish, FM, Far, East, Movement, RIP, nubayproductions

Jennifer Aaker: Driving a Successful Social Media Campaign

Jennifer Aaker: Driving a Successful Social Media Campaign Tube. Duration : 4.32 Mins.

Using the case study of Team Sameer - a successful social media campaign to find a bone marrow donor for a man with leukemia - Stanford GSB professor Jennifer Aaker goes into detail on the effective strategies of an email plea sent to just 450 people, which lead to nearly 25000 participants nationwide. Communicating a story through focused, humanistic messaging is an imperative element for social media that drives audiences to take action. View more clips and share your comments at ecorner.stanford.edu

Tags: Jennifer Aaker, Stanford University GSB, branding, social media, marketing, communication, messaging