Showing posts with label Campaign. Show all posts
Showing posts with label Campaign. Show all posts

Saturday, June 30, 2012

Re: The Hugs For Jacey Campaign

Re: The Hugs For Jacey Campaign Video Clips. Duration : 7.45 Mins.


This is for Jacey! All the hugs I can give from me and all of my friends at school! We all are thinking of you.

Keywords: sadiedammit, Hugs, For, Jacey, Campaign, tagewag, leukemia, hope, faith, love, support

Sunday, July 3, 2011

Malaysians campaign against rare earth mine

Malaysians campaign against rare earth mine Tube. Duration : 10.32 Mins.


An Australian mining company is facing a backlash in Malaysia over the construction of a plant to refine rare earths. The plant's main waste contains the radioactive element thorium, linked to birth defects and leukemia, and the people of Kuantan say they don't want it in their town. Malaysia has experienced a deadly thorium disaster before, which is still being cleaned up. Lynas Corporation says the waste is safe, and the Malaysian Government has given approval for the plant to go ahead. The public outcry has now prompted Malaysia to call an inquiry. But local people are determined to stop the plant, regardless of what the investigation finds. Gavin Fang reports. australianetwork.com

Keywords: australia, malaysia, mine, waste, radiation, thorium, kuantan, lynas, corporation, network, news, newsline, gavin, fang

Sunday, May 8, 2011

Jennifer Aaker: Driving a Successful Social Media Campaign

Jennifer Aaker: Driving a Successful Social Media Campaign Tube. Duration : 4.32 Mins.


Using the case study of Team Sameer - a successful social media campaign to find a bone marrow donor for a man with leukemia - Stanford GSB professor Jennifer Aaker goes into detail on the effective strategies of an email plea sent to just 450 people, which lead to nearly 25000 participants nationwide. Communicating a story through focused, humanistic messaging is an imperative element for social media that drives audiences to take action. View more clips and share your comments at ecorner.stanford.edu

Tags: Jennifer Aaker, Stanford University GSB, branding, social media, marketing, communication, messaging