Using the case study of Team Sameer - a successful social media campaign to find a bone marrow donor for a man with leukemia - Stanford GSB professor Jennifer Aaker goes into detail on the effective strategies of an email plea sent to just 450 people, which lead to nearly 25000 participants nationwide. Communicating a story through focused, humanistic messaging is an imperative element for social media that drives audiences to take action. View more clips and share your comments at ecorner.stanford.edu
Tags: Jennifer Aaker, Stanford University GSB, branding, social media, marketing, communication, messaging
